Carolyn Everson has left Facebook and is reportedly eyeing a CEO role

Hi and welcome to Insider Advertising for June 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

Programming note: Tomorrow will be the last daily edition of this newsletter. We'll be back in July – and in your inboxes weekly.

• Carolyn Everson leaves Facebook.
• TV networks push for higher rates.
• Publishers weigh in on the death of third-party cookies.

Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

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Facebook's top ad chief leaves the company

• Facebook's longtime advertising chief Carolyn Everson said that she has left the company.
• Everson built Facebook into an ad juggernaut and fielded criticism during its controversies in recent years.
• Claire Atkinson reported that Everson wants to be a CEO, with one source saying that an early-stage, California-based media, marketing and tech company is pursuing her. Another person who's familiar with the situation said there was talk of her going to TikTok.

Read the story.

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TV networks are trying to jack up prices for longtime advertisers like Procter & Gamble and Unilever as ratings plummet

• Ad buyers say TV networks want to end ad rate discounts benefitting longtime advertisers like Procter & Gamble and Unilever, I reported.
• Networks want to charge higher rates similar to what newer advertisers like direct-to-consumer brands pay.
• Advertisers are pushing back by threatening to pull streaming ad dollars that the networks need, though.

Read the story.

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The ad industry is rallying around a solution to help save targeted ads, but publishers worry it could cost them control of their data and dent their revenue

• With third-party cookies going away, the digital ad industry is looking to a replacement based on people's email, Ryan Joe and I reported.
• The dominant solution has broad support from advertisers and adtech companies.
• But some publishers worry it'll cheapen their reader relationships and cost them revenue.

Read the story.

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Other stories we're reading:

• A top advertising DEI expert shares the specific steps she takes to get agencies to improve their culture, starting with interviewing and onboarding (Insider)
• The top creator economy moves of the week, from new hires at Snap, Fanbytes, and Moment House to FaZe Clan's latest signing (Insider)
• Substack just made a major new hire as it goes after comic-book writers and expands its fiction efforts (Insider)
• Search engines like DuckDuckGo and Bing no longer have to pay to replace Google search on Android phones (Insider)
• Apple's moves to tighten flow of user data leave advertisers anxious (Wall Street Journal)
• New York Times names Stella Bugbee as Styles editor (New York Times)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected].