Hi and welcome to Insider Advertising for June 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
Programming note: Tomorrow will be the last daily edition of this newsletter. We'll be back in July – and in your inboxes weekly.
- Carolyn Everson leaves Facebook.
- TV networks push for higher rates.
- Publishers weigh in on the death of third-party cookies.
Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.
John Phillips/Getty Images
Facebook's top ad chief leaves the company
- Facebook's longtime advertising chief Carolyn Everson said that she has left the company.
- Everson built Facebook into an ad juggernaut and fielded criticism during its controversies in recent years.
- Claire Atkinson reported that Everson wants to be a CEO, with one source saying that an early-stage, California-based media, marketing and tech company is pursuing her. Another person who's familiar with the situation said there was talk of her going to TikTok.
Read the story.
NBC
TV networks are trying to jack up prices for longtime advertisers like Procter & Gamble and Unilever as ratings plummet
- Ad buyers say TV networks want to end ad rate discounts benefitting longtime advertisers like Procter & Gamble and Unilever, I reported.
- Networks want to charge higher rates similar to what newer advertisers like direct-to-consumer brands pay.
- Advertisers are pushing back by threatening to pull streaming ad dollars that the networks need, though.
Read the story.
Jeff Green, CEO of The Trade Desk
The Trade Desk
The Trade Desk
The ad industry is rallying around a solution to help save targeted ads, but publishers worry it could cost them control of their data and dent their revenue
- With third-party cookies going away, the digital ad industry is looking to a replacement based on people's email, Ryan Joe and I reported.
- The dominant solution has broad support from advertisers and adtech companies.
- But some publishers worry it'll cheapen their reader relationships and cost them revenue.
Read the story.
Other stories we're reading:
- A top advertising DEI expert shares the specific steps she takes to get agencies to improve their culture, starting with interviewing and onboarding (Insider)
- The top creator economy moves of the week, from new hires at Snap, Fanbytes, and Moment House to FaZe Clan's latest signing (Insider)
- Substack just made a major new hire as it goes after comic-book writers and expands its fiction efforts (Insider)
- Search engines like DuckDuckGo and Bing no longer have to pay to replace Google search on Android phones (Insider)
- Apple's moves to tighten flow of user data leave advertisers anxious (Wall Street Journal)
- New York Times names Stella Bugbee as Styles editor (New York Times)
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected].
Read the original article on Business Insider